As I noted in my last post, the American Marketing Association’s Advanced Research Techniques Forum took place in San Francisco the second week in June (June 6-9).  The program is an intentional mix of presentations from academic researchers and market research practitioners.  While the practitioner presentations are often more interesting, at least from the standpoint of a fellow practitioner, this year the best and most useful presentations either came from the academic side or had significant contribution from one or more academic researchers.  In that last post I wrote about three papers that explored different aspects of social media.  Three more papers from this year’s ART make my list of the most worthwhile presentations. (more…)